Take Me Fishing

Research shows that women who fish have greater grit, perseverance and confidence than women who don't. The Find Your Best Self on the Water campaign highlights the benefits of fishing and boating for women.

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We designed three print ads featured in Vogue, Vanity Fair, Forbes, Essence, Outside Magazine and AdWeek inspiring women to learn about the life-changing benefits of fishing.

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To support the campaign and enhance @Take_Me_Fishing Instagram stories, we created a set of Giphys to excite users to get out on the water and find their best selves.

To support the campaign and enhance @Take_Me_Fishing Instagram stories, we created a set of Giphys to excite users to get out on the water and find their best selves.
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Then we gifted 1,000 limited-edition Fearless Fishing Line kits to female influencers. Our fishing line sweepstakes generated 18,616 submissions and 123M+ earned media impressions.

Then we gifted 1,000 limited-edition Fearless Fishing Line kits to female influencers. Our fishing line sweepstakes generated 18,616 submissions and 123M+ earned media impressions.

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Agency: Colle McVoy

Creative Director: Lydia Choi

Videography: Carl Martin

Motion Graphics: Dawn Charbonneau, Nate Miller

Studio: Comrade HQ (Michael Rodriguez)